Frictionless Selling Framework: 1 Enable, 2 Align, 3 Transform. These are 3 phases and you must go through them in order: there is no transformation (3) without aligning your team with the target buyers (2), and there is no alignment with buyer without a well organised and focused sales team (1).
( ( ( why ) how ) what ) Most people start communicating about what they do, then how they do it and eventually why, but actually most don’t say why. With this golden circle, Simon Sinek suggests that companies that start with why they do something are more successful than the ones who start …
Some of the most important tools for Search Engine Optimization are actually… from Google itself. Whether it is about page speed, identify new keywords, here a few tools: Google Keyword Plannerreally useful and free, highly recommended, my favourite.https://adwords.google.com/KeywordPlanner Google Trendshttps://trends.google.com/trends/ Google Rich Results Testhttps://search.google.com/test/rich-results Google Page Speedhttps://developers.google.com/speed/pagespeed/insights/ Google Search Consolehttps://search.google.com/search-console Outside of the Google universe, …
The first project I worked for in 1997 was the creation of the website of the management school where I studied. The School was proposing several programs, bachelor degrees, master degrees, executive education… To illustrate this, we used planets, one planet per program. In terms of SEO, I like to think of a website as …
More than 20 years ago, when I started building websites, we kind of already had an idea that it was good to have some very important pages around your main topics, and then sub-topic pages linked to it, covering a more in-depth specialised content. Then Wikipedia was created and suddenly got the best google ranking …
Many startups use the same tools… Slack, Google G Suite, Mailchimp, Salesforce, Atlassian, Adobe, Survey Monkey, WordPress… So when you switch from one company to another, you can feel home quite fast, as you don’t have to learn how to use many new tools. On the other hand, there is an inflation of new tools …