Cohort retentionThe idea is to group users by day, week, month or quarter of registration, and analyse how many of them are still active, 1,2,3,4,5… days, weeks, months or quarter after their registration. The idea is not only to measure, but also to take actions, with the goal of reducing churn, and keep recurring revenues …
Graphically, inbound marketing is often represented as a magnet to attract customers. It’s mostly what people consider “free” ways to get customers interested in you and your product. For example search engine optimization, publishing a white paper, producing a podcast, social media, public relations… It’s all about creating valuable content, warming up potential customers and …
I left France 14 years ago, for a long a time, Paris felt a bit less “startup-friendly” than other capitals. One of the things that helped give France visibility of its startup ecosystem is La French Tech. It’s a government initiative, so it’s not as spontaneous as organising a meetup for example, but it really …
Gave some money to my Alma Mater, Neoma Business School. With the Neoma Alumni, they launched a philanthropy, helping students, a startups incubator, fostering diversity… It is so important to keep in touch with the other generations of students and alumni, the members of the faculty, the teachers and researchers. All in all, I would …
I’m a fan of animation, and what a joy it is to see so much resources available online. CartoonbrewCartoonbrew.comCan’t remember how I first stumbled upon this one, but for many years now, this is the place where I go read about the animation industry. I love the way Amid Amidi gives such a personal touch …
To learn languages, I like very old and very new websites… depends on the language. Instagram language accountsI love following instagram accounts dedicated to learning the language in bite chunks. Chatterbugwww.chatterbug.comThis is the latest one i’m trying, so far I really enjoy the way it has been developed. Mixing standard online learning elements with live …
What are the most visited websites? Where to find this information? Some data is available at an international level, other at a national level. Different techniques are available: Use a panel of users:– Comscore– Alexa : https://www.alexa.com/siteinfo– Similarweb: https://www.similarweb.com/top-websites/ Use a cookie / javascript on the website directly: this is in general a more national …
In 1964, Joseph Weizenbaum at the MIT developed ELIZA, a natural language processing (NLP) program. You could write to Eliza, and get Eliza would answer with questions based on patterns it could identify in the words you were writing. This made clear that computers could be used as a psychological help or in therapy. Nowadays, …
When looking for Saas services, it’s important to check how they are evaluated on some platforms. Capterrahttps://www.capterra.com/ G2https://www.g2.com/ Trustradiushttps://www.trustradius.com/ Gartnerhttps://www.gartner.com/ Forrest Researchhttps://go.forrester.com/
Where to find inspiration for online marketing advertising? I do my research browsing through collections of ads: https://www.facebook.com/ads/library/ Facebook Ads library https://www.moat.com Moat