Author name: andrepitie

Magnus App, the shazam of Art

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Magnus Resch answered the questions from Philipp Westermeyer. https://podcasts.apple.com/fr/podcast/omr-309-mit-dem-magnus-app-gr%C3%BCnder-magnus-resch/id1056312052?i=1000489217862&l=en https://omr.podigee.io/312-omr-309-mit-magnus-resch Super interesting talk about the projects he launched (Gymondo, Larry’s List, Magnus App). The interview was in German, I share here my notes in English. He shortly explains how he started but the biggest part of the interview is about Magnus App, an app that …

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„Design is how it works.“ Steve Jobs

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Reading a book by Ken Kocienda this week called “Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs“ Very interesting to see how Apple goes from an idea to a product, how decisions are being made, how many iterations, how many demos until a product is deemed worthy of being published.

Frictionless sales

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Frictionless Selling Framework: 1 Enable, 2 Align, 3 Transform. These are 3 phases and you must go through them in order: there is no transformation (3) without aligning your team with the target buyers (2), and there is no alignment with buyer without a well organised and focused sales team (1).

SEO tools

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Some of the most important tools for Search Engine Optimization are actually… from Google itself. Whether it is about page speed, identify new keywords, here a few tools: Google Keyword Plannerreally useful and free, highly recommended, my favourite.https://adwords.google.com/KeywordPlanner Google Trendshttps://trends.google.com/trends/ Google Rich Results Testhttps://search.google.com/test/rich-results Google Page Speedhttps://developers.google.com/speed/pagespeed/insights/ Google Search Consolehttps://search.google.com/search-console Outside of the Google universe, …

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SEO: Topic Cluster

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The first project I worked for in 1997 was the creation of the website of the management school where I studied. The School was proposing several programs, bachelor degrees, master degrees, executive education… To illustrate this, we used planets, one planet per program. In terms of SEO, I like to think of a website as …

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SEO: Pillar page

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More than 20 years ago, when I started building websites, we kind of already had an idea that it was good to have some very important pages around your main topics, and then sub-topic pages linked to it, covering a more in-depth specialised content. Then Wikipedia was created and suddenly got the best google ranking …

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Hubspot

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Many startups use the same tools… Slack, Google G Suite, Mailchimp, Salesforce, Atlassian, Adobe, Survey Monkey, WordPress… So when you switch from one company to another, you can feel home quite fast, as you don’t have to learn how to use many new tools. On the other hand, there is an inflation of new tools …

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Opera

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I love lists. You can call me a listomaniac. But at least I’m aware of that. I value the benefits of having a list of things and I know a few of the bad things related to it. To me, lists are a good way to stay motivated on the long term to discover parts …

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