Reading a book by Ken Kocienda this week called “Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs“
Very interesting to see how Apple goes from an idea to a product, how decisions are being made, how many iterations, how many demos until a product is deemed worthy of being published.
Some inspiring pages
“Most people make the mistake of thinking design is what it [a product] looks like. People think it’s this veneer—that the designers are handed this box and told, “Make it look good!” That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
https://amzn.eu/fvv96OU
and other pages that resonate painfully about situations I experienced already, like this one:
“We didn’t have an imbalance between influence and involvement, where a senior leader might try to mimic the commanding role of Steve Jobs without the corresponding level of personal engagement. Detached high-level managers making all the key decisions is such a widespread affliction that it has its own internet meme, the Seagull Manager. It describes a top executive who is rarely around but flies in occasionally and unexpectedly from who knows where, lands on your beach, squawks noisily, flaps its wings all over the place, launches itself back into the air, circles overhead, drops a big poop on everyone, and then flies away, leaving the rest of the team to clean up the mess, figure out what it all meant, and wonder what to do about the inevitable follow-up visit.”
https://amzn.eu/3mpBDgW