Graphically, inbound marketing is often represented as a magnet to attract customers. It’s mostly what people consider “free” ways to get customers interested in you and your product. For example search engine optimization, publishing a white paper, producing a podcast, social media, public relations… It’s all about creating valuable content, warming up potential customers and then delivering them to the sales team to do the sale.
Outbound marketing on the opposite doesn’t wait for the customer to discover you. It’s all about getting to the customer. So graphically it’s shown as a megaphone. For that, you can display advertising online and offline, “cold call”, to telemarketing,