Business schools are using mostly display ads for executive education, especially MBAs.I wanted to check if the top 50 business schools were all using this channel of acquisition of new leads, and how. There are significant differences in the way these schools advertise in Europe, USA and the rest of the world. A few tools …
One of my passions, email marketing, designing the best emails that clicks and sells.So important for example to:– A/B test various mail subjects– make sure the email is mobile and desktop friendly– test the rendering of the email on the most used mail providers (gmail, hotmail…)– eventually use services like Litmus to check how spammy …
Realestate, digitized. My first marketing position was for a real estate classifieds and SAAS service in France, A Vendre A Louer, in 2002. It’s interesting to see there is still something to be done on this field despite 20 years of efforts by this industry to digitize itself. Many startups who raised quite some money …
I’m in general in charge of onboarding process for the companies I work for. Registration or CPL is just a part of onboarding, mastering user engagement and discovery of your app or service is key, knowing that often the more active the user will be in his first experience of your app, the first minutes, …
My browser has in general dozens of tabs opened at the same time, websites I don’t really want to close for fear of forgetting about them. So I create a new post here and then close the tab, feeling better, even if the post is just a link and a few words or screenshot about …
tabs overflow? make a small post out of each of them Read More »
For the last 10 years, I manage a facebook group dedicated to biking and bike infrastructure in Germany. Exported some stats about how the group evolved in the last 12 months. Since October 2019, 4 moderators
Internships in Paris, France EDS Electronic Data Systems Cacharel (product launch, fragrance, international marketing, L’Oréal) Deloitte (audit) Marketing positions in Paris, France while being also founder of social network Trombi AvendreAlouer (real estate) Effia (SNCF french Railways) Trombi (founder, sold to Classmates.com) Marketing lead positions in Berlin, Germany StayFriends (United Online, Classmates.com) Everphone Vermietet (Sprintech …
Finleap Conference: FintechJunction
Any industry needs rankings of its best and worst performers based on several KPIs. And one of the greatest places to observe this is the video games analytics. When a handful of platforms are selling products of that industry and these platforms share voluntarily or not their data, it makes the production of the next …
List of VCs per city in Europe, from SparkUp:ParisAlven CapitalAsterCarlyleElaiaHIG Capital VenturesIDInvestInnovacomISAINew Fund CapitalPartech VenturesSoffinova Partners London83 NorthAbingworthAtomicoBusiness Grow FundIndex VenturesNorthzone Ventures BerlinLakestar StockholmCreandum GenevaEndeavour Vision