( ( ( why ) how ) what )
Most people start communicating about what they do, then how they do it and eventually why, but actually most don’t say why.
With this golden circle, Simon Sinek suggests that companies that start with why they do something are more successful than the ones who start with what they do.
He is the author of “start with why” book. Quite an interesting motivational speaker, here at a TED Talk viewed more than 50 millions times:
Nice quote: “People don’t buy what you do, they buy why you do it.” Simon Sinek
Nice idea around the fact that we follow those who inspire us, not those who have a plan.