01
Venture building
Turn research, technical advantage and market evidence into a company people can fund, join and buy from.
Head of Startups · southwestX
Startup builder · Marketing leader · Teacher
ANDRÉPITIÉ
I help researchers, founders and institutions turn complex technology into ventures peopleunderstand,trust andadopt.
25+years across startups & marketing
1company built from idea to exit
3selected classrooms: HEC Paris · ESMT · WHU
EUFrench–German operator network
What I do
BUILDING THE BRIDGE
The interesting work happens between disciplines: science and story, evidence and conviction, strategy and shipping.
02
Marketing & GTM
Build the positioning, demand and revenue systems that move an innovation from interesting to adopted.
Strategy · brand · growth · sales
03
Teaching & mentoring
Make difficult ideas usable through frameworks, cases, experiments and candid feedback.
HEC Paris · ESMT · WHU
04
Ecosystem building
Connect founders, universities, investors and operators across the French–German deep-tech corridor.
French Tech Berlin · Europe
Selected journey
BUILT FROM EXPERIENCE.
A career that moves between founder, operator, advisor and teacher—always close enough to the work to know where the theory breaks.
01Now
Building the next generation of deep-tech ventures
Leading startup creation at southwestX, teaching innovation marketing and helping scientific founders cross the distance between invention and adoption.
02Scale
Marketing leadership across European startups
Hands-on work in healthtech, climate, proptech, talent and consumer platforms—from positioning and acquisition to teams, systems and revenue.
03Founder
Built Trombi.com from idea to exit
Created a social network before the category had a name, grew it across France and sold it to Classmates.com.
04Foundation
Learned brands, systems and execution up close
Early chapters across L’Oréal, Deloitte, EDS and digital marketplaces shaped a practical, cross-functional view of growth.
For students & curious operators
THE LEARNING STUDIO
Course ideas become durable, explorable resources: reading maps now, then concepts, simulations, exercises and quizzes.
Explore the studioAvailable now
Reading maps
61 books mapped to six course modules
Next
Concept notes
Frameworks made clear, useful and connected
Planned
Interactive artifacts
Small simulations for seeing systems move
Planned
Exercises & quizzes
Practice, test, reflect and try again
Migrated from the old WordPress site
THE PAST, PROPERLY DIGESTED.
Sixty-nine posts from 2019–2021 are preserved at their original addresses, reorganized into seven useful shelves and marked for keeping, rewriting, archiving or retiring.
Explore the past notes69original posts
7new shelves
4editorial decisions
0silently deleted
A good conversation starts here
Building a venture, a growth system or a better way to teach it?
I’m most useful when the technology is complex, the path to market is not obvious and the people around the table bring different languages and incentives.